The Ocean Reef Story

Ocean Reef Resorts in Miramar Beach has provided hospitable private vacation rental properties for visiting guests since 1982. Aloha, the company's official motto derives from the Hawaiian word 'alo' which means “share” and 'ha' which means “the essence of life.”  This spirit is the perfect description for the professional real estate services and generous hospitality they provide to others.  It is immediately evident to visitors when one of the friendly staff invites them to help themselves to a cold beverage from the antique Coca-Cola bin upon arrival. The Taylor family who founded Ocean Reef, will be the first to tell you, “It's all about our fine staff who are friendly, hospitable, knowledgeable, professional and trained in the art of aloha.”

For over thirty years Ocean Reef has grown and now represents nearly five hundred rental properties to choose from including everything from beach side mansions to cozy cottages to high-rise luxury condominiums. These extend from Okaloosa Island in Ft. Walton Beach to Destin and along Scenic 30A in South Walton to Panama City Beach. Many Ocean Reef guests fell in love with The Emerald Coast and wanted to purchase property here so the company expanded to offer professional residential Real Estate Services. Besides thirty full time employees on the rental side there are eleven full time Destin realtors to help buyers and sellers with all their needs. This dove tailed nicely with the rental operations side of the business since many buyers are interested in rental investment properties. Buyers love the fact that Ocean Reef has decades of expertise about residential properties including current pricing, statistical analysis, cost of operations as well as anticipated gross and net incomes for rentals. Sellers truly appreciate that the company has created an extraordinary presence on the internet for marketing properties nationwide and spends a considerable sum of money on all types of advertising. The main website, of which there are several, includes a state of the art, very user friendly format where you can view properties, prices and vivid pictorial images. Weekly articles or blogs are posted on multiple social websites including Facebook about upcoming events, property and neighborhood descriptions as well as interesting anecdotes about Destin's fascinating history. Souvenir Magazine, a glossy 100 page publication with beautiful photography is freely distributed four times per year on a seasonal basis which includes real estate articles, pictures of featured properties for sale and those that are available as vacation rentals.

Besides the friendly professional staff, people are impressed with the elegant and very comfortably furnished main headquarters that includes giant flat screen TVs to view property selections. Single family homes and condominiums can be geographically viewed from a “bird's eye view” on these big screens in order to check out all of the wonderfully varied neighborhoods that comprise this region. The convenient location in the heart of Miramar Beach is right off the Emerald Coast Parkway near the Silver Sands Outlet and Scenic Gulf Drive. This centralized location, half way between Destin and Scenic 30A, allows for ease of access to set appointments and view property selections.

Welcome to the real estate spirit of aloha!

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